SEO

[jackiefrust]

There are some people that stubbornly insist on doing it all themselves. They slap on their own roofs, program their own electrical boxes, fix their own plumbing, and do their own SEO. Then there are people who accept that there is a reason professional tradesmen exist. You may understand search engine optimization, but still accept that there are people who just know more about it than you.

[jackmeathers]

SEO is a long-term strategy and may take time to produce results, especially in competitive sectors. 

[timmyculthes]

It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.